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On September 1, 2010, Apple unveiled the latest iteration of Apple TV. Apple TV is something that Steve Jobs has always treated more as a hobby, a sideline rather than something that Apple wanted to focus on. That has changed now, possibly due to threats that Google would be introducing their own Google TV device.
On September 1, 2010, Apple unveiled the latest iteration of Apple TV. Apple TV is something that Steve Jobs has always treated more as a hobby, a sideline rather than something that Apple wanted to focus on. That has changed now, possibly due to threats that Google would be introducing their own Google TV device.
But what are the differences between the old and new Apple TV? The first thing that you notice is that the new Apple TV is quite a bit smaller than the old box – it fits in the palm of your hand. The main thing that contributes to the size reduction is the complete absence of any internal storage in the new Apple TV. All content will now be rented and streamed via wireless internet connection from the Apple TV Store to the Apple TV device. Old versions of Apple TV had either a 40GB or 160GB hard drive, and content was purchased rather than rented. Apple has also cut the price from $299 to $99 on the new version.
The size, storage, and price changes are the major differences between the old and new versions of Apple TV. There are a lot more changes under the hood, however. The latest Apple TV runs Apple’s iOS 4, while it’s predecessor runs a modified version of Apple OS X 10.4. The processor and graphics on the new Apple TV are both changed – the processor is an ARM Cortex-A8 and the video is PowerVR SGX535, both on the Apple A4 chip. One drawback to the new Apple TV that should be noted: there is no component video connection, just HDMI, and there is likewise no RCA audio output, just optical audio and HDMI. Power consumption has been cut thanks to the lack of internal storage from the 48W power supply of the old Apple TV to a mere 6W power supply in the new.
The inability to buy movies and TV shows will disappoint some users, but the ability to rent TV shows at .99 per episode will encourage more people to use the Apple TV service. The $99 price tag moves Apple TV out of the realm of the exotic gadget and into the realm of the affordable household device.
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